To position Water as a central platform to address Climate changes, Food security, Energy security, Economic development and Poverty alleviation challenges.

To provide innovative, sustainable water management and water efficiency solutions to our partners.

To compensate water scarcity through a balance between production and consumption.

To develop and implement technology that restores balance to the way our earth’s resources are used, while maintaining a strong economy and high quality of life.

To play a major role in water security and poverty eradication issues, through a deep involvement of our C.S.R. affiliate foundation (Air Kita Foundation).